Plays for guides that travelers actually use
A short field guide for creators on SVOYAGER. Skim it before publishing your first guide, come back to it when your click-through stalls. We update the plays as the program grows.
Foundations
Lead with a sharp premise
A great guide answers one question with conviction. “Where do locals actually eat in Lisbon at 2am?” travels further than “Lisbon city guide.” Decide the angle before you add a single place.
Group by intent, not by category
Travelers think in moods, not taxonomies. Sections like “First night, jet-lagged” or “Rainy Sunday” outperform “Restaurants” and “Museums” every time — because they map to a real moment of the trip.
Write the way you would talk to a friend
Skip the marketing voice. Two sentences of opinionated context (“the coffee is mediocre but the terrace is unbeatable at sunset”) is worth a paragraph of generic prose. Confidence converts.
Visual + structural polish
Pick covers that promise atmosphere
The cover image is your hook. Prefer wide, atmospheric shots over close-ups; horizontal framings travel better across hero, list, and OG-card placements. One strong image beats four mediocre ones.
Anchor every recommendation to a place
Tag the actual address, even when the place is famous. It powers the map view, lets travelers save and route, and gives our AI assistant a reliable reference when it suggests your guide in chat.
Growth, earnings, trust
How earnings flow
Outbound clicks from your guide are routed through SVOYAGER, attributed to you, and consolidated in the Earnings tab. Confirmed bookings move into Commissions once the partner reports them. Payouts unlock at $50 — banking and tax profile setup happen later, when you opt in.
Share where your audience already is
Pin your guide to your Instagram or TikTok bio first — it converts at 3-5x random traffic. The smart-link on your guide is built for this: every click stays attributed to you, even when it bounces through three social-platform redirects.
Stay accurate, stay public
Travelers come back to creators they trust. Update prices and hours when you visit, and unpublish places that close — a stale guide hurts your conversion more than no guide at all. The dashboard shows you which places haven't been touched in 6 months.